It all began when Macy's announced they would open at midnight the "day" after Thanksgiving. They were quickly followed by other stores of their caliber. Today I heard that Wal-Mart will open at 10 pm Thanksgiving night. Have to stay one step ahead I suppose. This is the deadly table dance of capitalism unencumbered by morality.
People will gripe about it but they will be there lined up ten deep as sardines in a can to get the best savings on the big ticket items. The local news will interview a woman who has just bought the latest Elmo doll and she will state that her purchase of that toy at 10:30 pm on a Thursday night makes her a "good mother". Next they will interview a man toting a big-screen television and he will proclaim that one can't beat those savings! Actually he could. True savings would come if he didn't buy the item at all and instead used the money to feed the poor. This is all symptomatic of the belief that things can bring true happiness.
If people refused to show up at these insane hours the stores would stop opening in the gloom of night. One can not convince Macy's or Wal-Mart to stop this using moral arguments. For them the bottom line is the finish line. Profit is what matters most. They are just as greedy as the Wall Street nabobs that have led to the Occupy groups.
It will take something more than just telling people to be nice and/or fair. This season presents a God-given opportunity to turn people away from this materialistic frenzy. After all, isn't that the REAL reason for the season?
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